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Est. 2023
Johor Bahru / Malaysia

Kobra Festive Run

Malaysia
Brand Positioning
Visual Identity
Brand Guidelines
Marketing Collateral
Space Design
Web Design
01 — Case Study
Kobra Festive Run — plate 1Kobra Festive Run — plate 2Kobra Festive Run — plate 3Kobra Festive Run — plate 4Kobra Festive Run — plate 5Kobra Festive Run — plate 6Kobra Festive Run — plate 7Kobra Festive Run — plate 8Kobra Festive Run — plate 9Kobra Festive Run — plate 10Kobra Festive Run — plate 11Kobra Festive Run — plate 12Kobra Festive Run — plate 13Kobra Festive Run — plate 14Kobra Festive Run — plate 15Kobra Festive Run — plate 16Kobra Festive Run — plate 17Kobra Festive Run — plate 18Kobra Festive Run — plate 19Kobra Festive Run — plate 20Kobra Festive Run — plate 21Kobra Festive Run — plate 22Kobra Festive Run — plate 23Kobra Festive Run — plate 24Kobra Festive Run — plate 25Kobra Festive Run — plate 26Kobra Festive Run — plate 27Kobra Festive Run — plate 28Kobra Festive Run — plate 29Kobra Festive Run — plate 30Kobra Festive Run — plate 31Kobra Festive Run — plate 32Kobra Festive Run — plate 33Kobra Festive Run — plate 34Kobra Festive Run — plate 35Kobra Festive Run — plate 36Kobra Festive Run — plate 37Kobra Festive Run — plate 38Kobra Festive Run — plate 39Kobra Festive Run — plate 40Kobra Festive Run — plate 41Kobra Festive Run — plate 42
02 — About the project

A virtual marathon event held online in Malaysia, built around a snake mascot. Kobra Festive Run had to carry the energy of a real race day without a physical starting line — the identity leans on its mascot to give a screen-based event a sense of character and momentum runners actually want to show up for.

03 — Next
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