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Est. 2023
Johor Bahru / Malaysia

HELLOJIOJIO

China
Brand Positioning
Visual Identity
Brand Guidelines
Marketing Collateral
Space Design
01 — Case Study
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02 — About the project

A yoghurt drink and fruit bowl brand with physical stores in China. Healthy food tends to look serious, and playful brands tend to look unhealthy — the identity had to hold both at once. Natural ingredients were expressed through colour and texture rather than health claims, giving the stores something young customers wanted to be seen in.

03 — Next
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