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Est. 2023
Johor Bahru / Malaysia

Feng Xi Cantonese Roast

Malaysia
Brand Positioning
Visual Identity
Brand Guidelines
Marketing Collateral
01 — Case Study
Feng Xi Cantonese Roast — plate 1Feng Xi Cantonese Roast — plate 2Feng Xi Cantonese Roast — plate 3Feng Xi Cantonese Roast — plate 4Feng Xi Cantonese Roast — plate 5Feng Xi Cantonese Roast — plate 6Feng Xi Cantonese Roast — plate 7Feng Xi Cantonese Roast — plate 8Feng Xi Cantonese Roast — plate 9Feng Xi Cantonese Roast — plate 10Feng Xi Cantonese Roast — plate 11Feng Xi Cantonese Roast — plate 12Feng Xi Cantonese Roast — plate 13Feng Xi Cantonese Roast — plate 14Feng Xi Cantonese Roast — plate 15Feng Xi Cantonese Roast — plate 16Feng Xi Cantonese Roast — plate 17Feng Xi Cantonese Roast — plate 18Feng Xi Cantonese Roast — plate 19Feng Xi Cantonese Roast — plate 20Feng Xi Cantonese Roast — plate 21Feng Xi Cantonese Roast — plate 22Feng Xi Cantonese Roast — plate 23Feng Xi Cantonese Roast — plate 24Feng Xi Cantonese Roast — plate 25
02 — About the project

A Cantonese roast meat restaurant in Kuala Lumpur. Roast meat shops tend to look the same everywhere — red signage, glass displays, little to distinguish one from the next — so the identity had to bring Fengxi a sharper sense of craft and consistency without losing the trade's no-frills, appetite-first character.

03 — Next
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