Chow Mart
Malaysia
Brand Positioning
Visual Identity
Brand Guidelines
Marketing Collateral
01 — Case Study
02 — About the project
An online store for affordable home and office supplies, launched in Malaysia by a Chinese company. In a category where low price usually means looking cheap, the identity was built to hold its value — clean, organised, and easy to trust at a glance. Affordability had to read as sensible, not as a compromise.
03 — Next